Question 1

What drinks consultancy services does School of Booze offer?

Accepted Answer

School of Booze offers a range of drinks consultancy services for hospitality venues, drinks brands, breweries, cideries, and PR agencies. Services include staff training in beer, cider, and wine; drinks list development; tasting note writing; glassware consultancy; recipe development support; content creation for marketing materials; and hosting of influencer and product launch events. All consultancy is delivered by Jane Peyton, one of the UK's most credentialled drinks educators.

Question 2

Can School of Booze train our hospitality staff in beer, cider, and wine?

Accepted Answer

Yes. School of Booze provides bespoke staff training sessions for pubs, bars, restaurants, and hospitality venues. Training can cover beer, cider, or wine — or a combination of all three — and topics include tasting technique, general drinks knowledge, styles and varieties, food matching, how to devise a drinks list, and how to write tasting notes. Sessions are tailored to your team's existing knowledge level and the specific drinks you stock.

Question 3

Where are the consultancy and training sessions delivered?

Accepted Answer

Sessions can be delivered in person at your premises anywhere in the UK, or remotely via video conference if in-person is not practical. Jane works with clients across the UK and internationally, and all training is tailored to the client's location, team size, and requirements.

Question 4

Is the drinks training suitable for staff with no prior knowledge?

Accepted Answer

Yes. Training sessions are designed to be accessible regardless of prior experience. Jane Peyton is known for making drinks knowledge engaging and easy to understand. Whether your team is starting from scratch or looking to deepen existing knowledge, sessions are calibrated to the right level.

Question 5

Can School of Booze help our drinks brand with a product launch?

Accepted Answer

Yes. School of Booze works with PR agencies and brand owners on product launches and promotional events, including interactive tasting sessions for journalists and influencers, brand storytelling and heritage demonstrations, content creation for marketing materials, and media appearances. Jane Peyton's industry authority and media profile make her particularly effective at launch events where credibility and engagement both matter.

Question 6

Does School of Booze offer glassware consultancy?

Accepted Answer

Yes. Jane Peyton provides glassware consultancy for drinks brands looking to develop or refine their glassware offer. This covers the relationship between glass shape and drinking experience, consumer perception, and how glassware can be used as part of brand identity and marketing.

Question 7

How do I get a quote for drinks training or consultancy?

Accepted Answer

Contact School of Booze directly to discuss your requirements. Every project is scoped individually because training and consultancy needs vary significantly by team size, subject matter, format, and goals. Get in touch by email at jane@school-of-booze.com or by phone on +44 7729 601 590.

Question 8

Who delivers the School of Booze consultancy and training?

Accepted Answer

All consultancy and training is delivered personally by Jane Peyton, founder of School of Booze. Jane is Britain's first Beer Sommelier of the Year, the UK's first accredited cider sommelier (Pommelier), a Guinness World Record holder for the world's largest beer tasting tutorial, and the author of fourteen books on drinks history and culture.

Question 9

Has School of Booze worked with major drinks brands?

Accepted Answer

Yes. Clients include Heineken and KBE Drinks, among others. Jane Peyton has trained sales and marketing teams, hospitality staff, and trade professionals across the drinks industry. KBE Drinks reported that beer and cider sales increased following Jane's training of their sales and marketing team.

Question 10

What is the difference between the consultancy and training service and the corporate tasting events?

Accepted Answer

Consultancy and training is primarily educational — designed to build lasting knowledge and skills within your team and improve their effectiveness in a sales or service context. Corporate tasting events are experiential — designed as a team activity or client entertainment, with Jane hosting a guided tasting session for a group. Both are bespoke and hosted by Jane, but they serve different purposes. Many clients use both.

Alcohol Consultancy & Training Services

Drinks Brand Owners & Hospitality Venues

What’s on offer

PR & Marketing Agencies, Brand Stategy Agencies and Brand Owners

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THANK YOU

Thank you for visiting the School of Booze website. School of Booze is the only business that offers Online Learning Courses (Beer, Cider and Wine), Consultancy and Training for Brands and Venues (Beer, Cider and Wine), and Corporate Tasting Events (Beer, Cider and Wine).