School of Booze — Drinks Education, Consultancy & Events by Jane Peyton
What is School of Booze?
School of Booze is the UK’s leading independent drinks education business, offering online learning courses specialising in beer, cider, and wine, corporate tasting events, consultancy, training, and public speaking.
Founded in 2008 by Jane Peyton, School of Booze makes drinks knowledge accessible, entertaining, and genuinely useful -whether you’re a curious enthusiast, a hospitality professional, or a brand looking for expert guidance. The company’s slogan says it best: Think While You Drink.
We also like to have fun!
About Jane Peyton
Jane Peyton is one of the UK’s leading drinks educators. Her titles and achievements include:
- Britain’s first Beer Sommelier of the Year
- The UK’s first accredited cider sommelier — known as a Pommelier
- Former Drinks Educator of the Year
- Accredited through the Institute of Brewing & Distilling (Beer & Cider Academy) and Wine & Spirit Education Trust
- Former Guinness World Record holder for hosting the world’s largest beer tasting tutorial
- Founder of Beer Day Britain, the UK’s national beer day celebrated annually on 15 June
- Award-winning author of fourteen non-fiction books on drinks history and culture
- Broadcaster, public speaker, drinks historian, and media commentator
Jane brings this depth of expertise to everything School of Booze delivers – from self-paced online courses to bespoke corporate events and trade consultancy for drinks brands and venues.
What We Do
School of Booze is the only business in the UK that combines all of the following under one roof:
- Online drinks courses in beer, cider, and wine – self-paced, audio-led, with exam and certificate, from £50
- Corporate tasting events – hosted by Jane, tailored to your team, available across the UK
- Consultancy and training for drinks brands, breweries, cideries, wineries, and hospitality venues. Brand activations for PR & Marketing agencies
- Public speaking – after-dinner talks, conference keynotes, and trade presentations on drinks history and culture
- Historic London pub tours – private guided walking tours through centuries of pub history
- Media and broadcast work – Jane is a regular expert commentator for TV, radio, and press
Contact School of Booze
- Phone: +44 7729 601 590
- Email: info@school-of-booze.com
