About Jane Peyton Alcoholic Drinks Expert
Founder of the School of Booze

Jane Peyton is a UK-based alcoholic drinks historian, educator, consultant, broadcaster, author, and public speaker. She is the founder of School of Booze, trained through the Wine & Spirit Education Trust and the Institute of Brewing & Distilling’s Beer & Cider Academy, and holds multiple industry firsts and awards.

Jane Peyton is accredited through the Wine & Spirit Education Trust, she was the UK’s first Beer Sommelier of the Year and the UK’s first accredited Pommelier (cider sommelier) through the Institute of Brewing & Distilling’s Beer & Cider Academy.

Jane Peyton has won numerous awards including a Lifetime Achievement Award from the All-Party Parliamentary Beer Group, Outstanding Individual Achievement in Beer from the Beer & Cider Marketing Awards, Drinks Educator of the Year (Imbibe Magazine), Food & Drink Consultant of the Year (Corporate Livewire), Woman of the Year, multiple British Guild of Beer Writers gold and silver medals, and recognition as one of ten Visionary Business Leaders to Follow by World’s Leaders magazine.

Yes. School of Booze trains pub and restaurant staff in drinks knowledge including beer, cider, and wine, covering food and drinks matching, menu development, and writing tasting notes.

Yes. In 2016 Jane Peyton set a Guinness World Record for hosting the world’s largest beer tasting tutorial, with 1,236 participants at an event in London.

Jane Peyton is the author of fourteen non-fiction books on drinks, including The Philosophy of Gin, The Philosophy of Beer, The Philosophy of Cider, The Philosophy of Cocktails, Beer Knowledge Box, Wine Knowledge Box, Cider Knowledge Box, and Drink: A Tippler’s Miscellany. She also writes fiction under the pen name B.A. Summer.

A Pommelier is an accredited cider sommelier — a specialist trained in cider styles, professional tasting, professional judging, production, and food pairing. Jane Peyton was the first person in the UK to hold this accreditation.

Yes. Jane Peyton has judged on BBC Radio 4’s Food & Farming Awards in the drinks category, the World Beer Awards, the World Cider Awards, the World Gin Awards, and she is table captain at the World Alcohol Free Awards.

Yes. Jane Peyton is available for consultancy, brand work, and media commentary — contact her at jane@school-of-booze.com.

Brand Strategy & Positioning Consultancy
Recipe Development
Glassware consultancy
PR & Marketing Activations
Drinks Education

Yes. Jane Peyton speaks at conferences, business events, and social occasions in the UK and internationally for clients including the Cider Australia, and European Glass Makers.

Beer Day Britain is the UK’s annual national beer day, held every year on 15th June. It was created by and is driven by Jane Peyton.

Before founding School of Booze, Jane Peyton had careers in public relations, journalism, and television documentary production.